Marketing and Social Media

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Description

Marketing and network management
with a missionary focus

This course is designed to equip individuals and mission organizations with the skills and knowledge necessary to effectively utilize digital marketing and social media strategies. Through a practical and theoretical approach, participants will learn how to create, manage and optimize digital campaigns that amplify their message and mission. 

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Courses
knowledge

This course is structured to provide comprehensive training in marketing and network management, with a particular focus on how these tools can be used to support and promote the mission and vision of mission organizations.

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Course modules

  • Digital marketing basics
  • Importance of mission marketing
  • Success stories in the missionary field
  • Definition of objectives and target audience
  • Creation of content strategies
  • Measurement and analysis of results
  • Main social media platforms and their missionary relevance
  • Creation of profiles and optimized pages
  • Publication planning and scheduling
  • Fundamentals of advertising on Facebook, Instagram and other platforms.
  • Creation and management of advertising campaigns
  • Performance analysis and campaign tuning
  • Principles of graphic design and video production
  • Free and paid tools and resources
  • Visual storytelling techniques for missions
  • Contact list building and management
  • Design and mailing of newsletters
  • Metrics analysis and email campaign optimization
  • SEO Basics (Search Engine Optimization)
  • Techniques to improve search engine visibility
  • Mission-driven content marketing strategies
  • Use of analytical tools (Google Analytics, social networks)
  • Data interpretation for decision making
  • Adjustment of strategies based on data analysis
  • Ethical considerations in the use of digital marketing
  • Accountability and transparency in campaigns
  • Ethical best practices and case studies
  • Development of a complete digital marketing campaign
  • Presentation and feedback
  • Practical implementation and follow-up

A well-balanced character and efficient work in any field depend, to a great extent, on the symmetrical development that is the result of a complete education.

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About Us

We cooperate with the improvement of the quality of life of man and his environment.

Location

We are located in Sonadorsito, Monseñor Nouel Province, Dominican Republic.

Contacts

Email: info@fundacioncamporeal.org
Phone: +1 829 986 7036
+1 809 296 8278

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